What are SDGs?

The Sustainable Development Goals, or SDGs, are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity. The 17 goals were created as a guideline for working towards a sustainable society worldwide. These goals are essential not only to our survival, but to a meaningful existence for all.

For 10 years people all over the world were surveyed, and engaged on what they need to survive with meaning. Conversation after conversation referenced basic needs like food, sanitation, health services as key. Researchers distilled the sentiments of Earth into a set of common needs and principles.



Countries Committed




Core Pillars


End poverty and hunger, and ensure that all humans can fulfil their potential in dignity, equality and a healthy environment.


Protect the planet from degradation, through sustainable consumption and production, sustainably managing its natural resources, taking urgent action, for present and future generations.


Determined that all human beings can enjoy prosperous and fulfilling lives and that economic, social and technological progress occurs in harmony with nature.


Foster peaceful, just and inclusive societies which are free from fear and violence. There can be no sustainable development without peace and no peace without sustainable development.


Do it together.

2030 Agenda

The Goals set up important milestones for 2020 and 2030. If we have failed our 2030 milestones there is a large risk we may not survive, or certainly not without major sacrifices.

Integrating the SDGs in Your Model

To bring the 2030 Agenda to life, everyone needs to pitch in. Investors, business leaders, civil society, government and entrepreneurs will need to incorporate long term SDG targets in their strategy and partner along the way. Join the movement with our help. Align your business model, strategy, KPIs, and more with the SDGs. We will make it easy, fun, and engaging to all your stakeholders along the way.